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Loyalty

A reward every few visits, with no card to run

Every few completed visits earns a reward. Customers are told when they've earned one, and your agent offers it when they call to book.

On the Growth plan

What it is

Say every 5 visits, 20% off the next one. There's no card to hand out and nobody signs up: every customer with a completed visit is a member, and Lightspire counts the visits for you.

Each agent has its own program, so each location rewards its own regulars. The reward is a percentage off, an amount off or a free service, for as long as you choose.

How it works

  1. Set the rule

    On the Agent page, under Grow, open Loyalty: a reward every 2 to 20 completed visits (5 to start with), counting every visit or only the services you tick.

  2. Choose the reward

    A percentage off, an amount off or a free service, lasting 30 days, 60 days, 90 days, 6 months or a year from the day it's earned.

  3. Start today, or from an earlier day

    Count from an earlier day so your regulars don't start from zero. Before you save, you see how many customers already have a full card.

  4. Mark visits Completed

    A visit counts when its booking is marked Completed, by you, your team or the iPad. Cancelled bookings, no-shows and bookings still to come never count.

  5. Customers hear about it

    A message when they earn a reward and another 7 days before it ends, by text, email, both or not at all. When they call to book and confirm who they are, your agent mentions the reward and books with it.

An example

Sam's fifth visit

Harbourside Hair gives 20% off the next visit for every 5 visits. When Sam's fifth booking is marked Completed, the card fills and Sam gets a text saying what the reward is and how long it lasts.

Two weeks later Sam calls to book a cut. Once Sam confirms who's calling, the agent mentions the reward and books the cut with 20% off. The reward is used when that visit is completed, and given back if the booking is cancelled.

Harbourside Hair, its customers and its number are made up for this example.

The rules that protect your customers

  • Nothing to sign up for

    Every customer with a completed visit is a member. No app, no card and no points to explain.

  • Nothing taken away

    Changing the rule never takes away visits or rewards already earned. Switching the program off keeps every card and reward.

  • Only real visits count

    Only bookings marked Completed count. Set one back and its visit comes off the card.

  • One reward, one booking

    A reward is held by the booking that uses it, used when that visit is completed, and given back after a cancellation or a no-show.

  • Messages keep the marketing rules

    Loyalty messages go only in the sending hours, never to anyone who opted out, and use your marketing texts and emails. They don't wait for the once-a-week rule that campaigns and follow-ups keep to.

Plan

On the Growth plan

Each agent runs its own program. Messages use your marketing texts and emails (500 marketing texts and 2,000 marketing emails a month on Growth). Growth is Pro's price plus A$100 a month, for the same minutes.

Start free: 15 minutes of calls a month, no card needed. Move up to Growth in Billing whenever you're ready.

More ways to grow

  • Promotions

    Offers your agent tells callers about, and books at the offer price.

  • Campaigns

    Texts and emails about an offer or your news, to the customers you choose.

  • Follow-ups

    A text or email after calls that didn't book, no-shows and visits.

  • Booking reminders

    Confirmations and reminders by text or email, with confirm by reply.