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Campaigns

Campaigns by text and email

Send an offer or some news to the customers you choose. See exactly who gets it before it goes, then watch the replies and bookings come in.

On the Growth plan

Start freeSee plans and prices

What it is

A campaign goes to your customers by text, by email, or both. Send it to everyone who can get it, or to the customers who booked a service, haven't been in for a while, are new, or have a tag.

Every caller becomes a customer by themselves, so your list is already there. Lightspire checks consent, opt-outs and sending hours for you, and shows who is left out and why before anything goes.

How it works

  1. Choose who it's for

    Everyone who can get it, or customers who booked chosen services, haven't been in for a number of days, are new, or have a tag. With more than one location, one agent's customers or every agent's.

  2. Write it

    Add their first name, their agent's number or your promotion with one press. A text shows its length and how many texts it uses. An email has a subject, a heading and a button, a preview on a computer and a phone, and Send me a test.

  3. Check who gets it

    See how many customers match, how many will get it, who is left out and why, three samples exactly as they'll arrive, and how many of your marketing texts and emails it uses.

  4. Send it now or schedule it

    Tick that these are your customers and they expect to hear from you, then send it or pick a day and time. Anything due outside the sending hours waits for them.

  5. Watch the results

    Sent, delivered, replies and opt-outs, and the bookings made within 7 days with their value. Pause, resume or cancel it at any time, and change a scheduled one until it starts.

An example

We miss you, with 15% off

Harbourside Hair writes to the customers who haven't been in for 60 days: 15% off haircuts this week. Before it goes, the preview shows who will get it, who is left out and why, and the texts it will use.

Replies come back to the salon as they always have. Each booking made within 7 days shows on the campaign's results, with its value.

Harbourside Hair, its customers and its number are made up for this example.

The rules that protect your customers

  • Consent first

    A customer gets a marketing text only if they agreed to hear about your offers or have booked with you before. Emails need their own consent: agreeing to texts never counts for emails, or the other way round.

  • A way out in every message

    Every text starts with your business name and ends “Reply STOP to opt out.”, and every email has a one-click unsubscribe. Neither can be removed, and opting out works at once.

  • Sending hours

    Only 9 am to 8 pm on weekdays and 9 am to 5 pm on Saturdays, in your time zone. Never on Sundays or national public holidays: anything due then waits for the next window.

  • Once a week at most

    A customer gets at most one marketing text and one marketing email from you every 7 days, across your campaigns and follow-ups.

  • Bounces and spam reports

    An email address that bounced or marked your email as spam isn't emailed again. If too many of a business's emails are marked as spam, its emails to customers are paused and the owner is told.

Plan

On the Growth plan

Growth includes 500 marketing texts and 2,000 marketing emails a month. More texts come in packs of 500 for A$75 or 2,000 for A$250, kept until you use them. Growth is Pro's price plus A$100 a month, for the same minutes.

In the Help Centre

Start free: 15 minutes of calls a month, no card needed. Move up to Growth in Billing whenever you're ready.

Start freeSee plans and prices

More ways to grow

  • Promotions

    Offers your agent tells callers about, and books at the offer price.

  • Follow-ups

    A text or email after calls that didn't book, no-shows and visits.

  • Loyalty

    A reward every few completed visits, and your agent knows about it.

  • Booking reminders

    Confirmations and reminders by text or email, with confirm by reply.