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Text your customers about an offer

A campaign texts the customers you choose, for example 15% off for everyone who hasn't been in for 60 days. Before anything goes you see how many it matches, how many will get it, who is left out and why, and exactly what each text says.

4 min readThe Growth plan (500 marketing texts a month included)Updated 13 Nov 2026

Before you start

  • You're on the Growth plan. On Free and Pro, Campaigns explains what it does and how to upgrade.
  • Your customers have mobiles on file. Every caller becomes a customer by themselves.
  • To offer a promotion, create it first in Promotions.

Five steps

  1. Open Campaigns

    In the sidebar, under Grow, click Campaigns, then New campaign. The line at the top says how many marketing texts you have left this month. Each part of a text uses one.

  2. Choose who it's for

    Give it a Name only you see. Under Who it's for, choose one:

    Choice Who it reaches
    Every customer who can get it Everyone you may text
    Haven't been in for a while Booked before, nothing in the days you choose and nothing booked ahead
    Booked a service Customers who booked any of the services you tick
    New customers Customers who first called in the days you choose
    Have a tag Customers with that tag, like vip

    With more than one agent, Customers of picks one agent's customers or every agent's.

  3. Write the text

    To send it by email instead, or by text and email, choose Email or Text and email under Send by. See /help/grow/emails-to-customers.

    Type your Message. Press {first_name}, {phone} or {offer} to add the customer's first name, their agent's number or your promotion. Every text starts with your business name and ends with "Reply STOP to opt out." You can't remove those.

    Acme Salon: Hi Sam, it's been a while! 15% off cuts this week. Call 03 5550 1234 to book. Reply STOP to opt out.

    That's an example. Yours shows your own business name and number.

    The count under the sample says how many characters and texts it is. Keep web links out: carriers block numbers that text links. An emoji makes each part hold 70 characters instead of 160, so it costs more.

  4. Check who gets it

    Who gets it fills in by itself: how many customers Match, how many Will get it, and how many are Left out and why, with three texts as those customers will get them and how many marketing texts it uses. Someone is left out when they have no mobile, opted out, haven't agreed and haven't booked, or got a marketing text from you in the last 7 days.

  5. Send it now or later

    Choose Send now or Schedule and a day and time. Tick that these are your customers and they expect to hear from you, then press Send campaign (or Schedule campaign). Texts go 9 am to 8 pm on weekdays and 9 am to 5 pm on Saturdays, your time. Outside those hours, on Sundays and national public holidays they wait.

You're done when

The campaign says Sending, then Sent, and its Results show how many were sent and delivered, the replies, anyone who opted out, the texts it used and the bookings made within 7 days, with their value.

Undo

Press Pause to stop before the next text and Resume to carry on. Cancel campaign stops it for good; texts already sent stay sent. A scheduled campaign can be changed with Change until it starts. A draft can be deleted.

If something's not right

A customer I expected is left out

Open the customer. Under their name it says whether they can get texts about offers. Tick Agreed to texts about offers when they've told you they're happy to hear from you. If they replied STOP, they get none until they text START.

It says Paused: out of marketing texts

Buy a pack of texts in Billing, or wait for next month's 500. The campaign carries on by itself once there are texts again.

Nothing has gone yet

It's outside sending hours, a Sunday or a public holiday: the texts wait for the next window. If it still hasn't started, email support@lightspire.ai with the campaign's name.

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