Email your customers
Send your customers an email about an offer or some news. It goes in your business's name with your logo, replies come straight to you, and every email has a link to unsubscribe in one click.
Before you start
- You're on the Growth plan. It includes 2,000 emails to customers a month.
- Your business has a Business email in Settings, under Business. Customers' replies go there (or to your sign-in email if it's empty), never to Lightspire.
- Your customers have an email address. Add one with Edit on a customer's page.
Five steps
Choose who can get your emails
An email goes only to a customer who can get one: they told you they'd like to hear about your offers, or they've booked with you before. On a customer's page, under their name, tick Agreed to emails about offers when they've said yes.
Agreeing to emails is separate from agreeing to texts. One never counts for the other.
Start a campaign by email
In the sidebar, under Grow, click Campaigns, then New campaign. Under Send by, choose Email, or Text and email to send both. Then choose who it's for, as for a text campaign (/help/grow/campaigns).
Write the email
Fill in the Subject and the Message. Leave a blank line to start a new paragraph. The Preview line shows after the subject in the inbox and the Heading sits at the top of the email; leave them empty to use the message's first line and the subject. Press {first_name}, {business}, {phone} or {offer} to add the customer's first name, your business name, their agent's number or your promotion.
Choose the Button: Call your number (their agent's number), Open a link (a full address starting https://) or No button. With a Promotion attached, its offer shows in a box under the message.
Screenshot: the email composer with the preview on a phone's width.Check it, and send yourself a test
The preview beside it is the email exactly as it goes, filled in for a customer called Sam. Switch between Computer and Phone to see both. Press Send me a test and it goes to your own sign-in email only, with "Test:" before the subject.
Check who gets it, then send it
Who gets it shows how many customers Match, how many Will get it, and who is left out of the email and why: no email address, their email bounced or was marked as spam, they unsubscribed, they haven't agreed or booked, or they got a marketing email from you in the last 7 days. It also says how many of this month's emails it uses.
Tick that these are your customers and they expect to hear from you, then press Send campaign (or Schedule campaign). Emails go 9 am to 8 pm on weekdays and 9 am to 5 pm on Saturdays, your time. Outside those hours, on Sundays and national public holidays they wait.
The campaign says Sending, then Sent. Its page shows the email as it went, and its Results show how many were sent and delivered, any that bounced or were marked as spam, who unsubscribed, and the bookings made within 7 days.
Undo
Press Pause to stop before the next email and Resume to carry on, or Cancel campaign to stop it for good; emails already sent stay sent. To stop emailing one customer, open their page and press Unsubscribe from emails under their name. Press Allow emails again to take it back.
If something's not right
A customer I expected is left out
Open their page in Customers. Under their name it says whether they can get emails about offers, and why not: no consent yet, they unsubscribed, or their email bounced. Someone who unsubscribed with the link in an email can subscribe again from that link; you can't do it for them.
It says "This month's 2,000 emails are used up"
Your emails come back on the 1st of the month. Send it by text in the meantime.
It says my emails to customers are paused
Too many of your recent emails were marked as spam, so we paused them and emailed you. Reply to that email and we'll look at it with you and turn your emails back on. Email only customers who agreed to hear from you, and say who you are in the first line.